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MetaOptima Technology

Intelligent Dermatology Solutions

Overview

Overview

  • Company:
    MetaOptima Technology
  • Role:
    Visual Designer, Graphic Designer, Illustrator, Branding Designer, UI/UX Designer
  • Collaborators:
    Communications, Marketing, Sales, Customer Success, Hardware, Mobile, and Developer teams
  • Tools:
    Illustrator, Photoshop, InDesign, Adobe XD, Premier Pro, After Effects, Google Suite, Pen & Paper
  • Platform:
    Mobile App, Web App, Mobile Browser, Web Browser
  • Timeline:
    Sep 2015 - Present

Background

MetaOptima Technology is a global digital health company based in Vancouver, Canada that strives to empower patients and their care providers with intelligent solutions for better patient outcomes. The company is committed to revolutionizing the dermatology and skin care industry with advanced, effective, and intelligent tools. MetaOptima’s vision is to bring digital healthcare and mobile technologies together by providing medical professionals and patients with easier access to medical information, more control over their health needs, and mostly their peace of mind.

MoleScope and DermEngine products

MetaOptima offers two proprietary products: MoleScope™, a mobile dermoscope that attaches to popular smart devices to capture medical-grade quality images for skin imaging; and DermEngine™, an intelligent analytical dermatology data platform for the imaging, documentation, and analysis of skin conditions. DermEngine works seamlessly with MoleScope and other dermoscopes to help specialists better diagnose skin problems, evaluate treatment options, and monitor their efficacy.

My contribution

At MetaOptima, I worked on an extensive and challenging number of projects for MetaOptima along with its main products: MoleScope and DermEngine. As the only designer, I had the chance to work with other teams and departments on various projects that helped shape the company. My work for MetaOptima was mainly focused on branding, visual, and graphic design projects. However, I was also in charge of multiple projects, including but not limited to:

  • Brainstorming and designing the company’s homepage and some of the web pages for all the company related websites
  • Creating landing pages or experiences for specific goals such as an online appointment booking system for our partners
  • Designing and creating brand stationery including slide decks and proposal templates
  • Designing and managing the production of freebies and employee swag as well as printed material along with preparing and coordinating files for quoting and printing with third-party companies
  • Coordinating events and exhibition booths designs including all required tradeshow components as well as attending and providing live demos at those conferences
  • Assisting all business teams for our offices in Canada, the US, and Australia with any material for marketing, sales, and conference needs

Process

Working as the only designer for MetaOptima challenged me to work on a large number of projects with every team and department, including the C-suite. A range of the projects I worked on for MetaOptima were graphic design tasks for marketing and sales material such as proposal and presentation slides to icons and ui/ux designs for the website. Every project had its challenges and slightly different processes, which fluctuated from time to time; however, I tried to keep a couple of general workflows consistent depending on the type of project and approach needed.

Projects Processes

For most graphic and print design related projects, the process I followed can be found in MoleScope project process section. For most ui/ux and platform related projects, the process I followed can be found in the DermEngine project process section.

Feedback & Iterations

As a result of designing and creating the company’s image and tone, most of the projects needed to be reviewed and approved by the C-suite, specifically the CEO, which generated many feedback and iterations rounds. She provided most of the feedback during product review meetings as it was easier to communicate her thoughts and for me to back up my design decisions and to explain the reasoning of why certain things were done in a specific way. Once designs are accepted, I create final versions and share them back with the CEO and the colleagues who would need those files for their tasks to be completed.

MetaOptima

Some of the amazing projects I had the pleasure of designing and creating for the company during my time at MetaOptima include websites, conference material, stationery, illustrations, and more. If you would like to know more in detail about these projects, don’t hesitate to reach out and we can chat about it over a cup of coffee.

MetaOptima

UI/UX Projects

I was in charge of designing the homepage, a few web pages, as well as some landing pages for the company. For these projects, I worked closely with the front end developers to develop these sites and improve the user journeys. Aside from that, I created and managed the branding, visual design, and all the necessary images and icons.

Current Website
company website
Current Website
design progression of website’s homepage (desktop version)
customized booking appointment system and web page for partners to use with their patients

General Meterial

Creating material for the company and office was something I did frequently that was somewhat different from the typical marketing material. I produced and redesigned projects like company stationery, logos for other products, and signs for the office. Some of these designs were more fun to create as they permitted me to create with a slightly different style compared to the usual material with the company’s branding and tone.

Company stationery
rebranding and creation of company stationery (business cards, envelopes, presentation folders, letterheads)
Logos created for MetaOptima's products
logos i created for MetaOptima’s current and future products
Party flyers for company events
party flyers for company events
Designs around the office
Designs around the office
designs around the office for numerous purposes

Marketing Collateral

Most of the material I created for marketing and sales purposes were mainly to be used at events and trade shows the company attends throughout the year. Due to the increasing number of conferences, I designed an easy to assemble booth, a few banners, and other elements that include freebies, presentation slides, and flyers. The materials and booth components I created were for all three of our offices to use for the corresponding events they attended with small changes to accommodate their respective audiences. Additionally, I was tasked to create illustrations, infographics, and various workflow pages and mockups.

Freebies for MetaOptima
Freebies for MetaOptima
Freebies for MetaOptima
Freebies for MetaOptima
Freebies for MetaOptima
some freebies for conferences and swag for employees
Booth design and setup
Booth design and setup for events
Booth design and setup for events
Booth design and setup for events
Booth design and setup for events
Exhibition stand for international events
design and production of booths for different types of conferences and exhibitions in america, europe, and australia
Banners for events
banners promoting general features as well as specific topics like total body photography services and skin cancer
Infographics
Infographics
Infographics
Infographics
infographics for multiple types of usages regarding knowledge and prevention of skin cancer
Illustrations for marketing and social media
illustrations for a variety of marketing and sales materials, blog posts, social media, and more
Events MetaOptima was involved
Events MetaOptima was involved
display of our products for their exhibitions booths and presentations i assisted partners with (left: inpharamo. right: supercluster)
Conferences the company attended
Conferences the company attended
twitter posts advertising conference demos and presentations for different types of events in america, europe, and australia (left: greece. right: canada)
Instagram posts
Instagram posts
instagram posts during various holidays, events, and some of our freebies
Booth design and setup
Booth design and setup for events
Booth design and setup for events
social media posts during a variety of international and local events as well as tradeshows

Reflection

For the past 5 years, I had the amazing opportunity to design, create, and share an incredible amount of projects that everyone admires, including our team members, medical professionals, patients, and government health organizations. I relished my role as I got to create phenomenal products while working with bright colleagues to better the workflow of many experts in the healthcare industry for them to help save lives around the world. Being able to see all my creations being used and admired by various people for several reasons is a motivation that drives me to continue to create projects like these and to work with companies that help others.

happy and proud
a happy and proud jesica with many of her designs

When I joined, there were ten of us crammed into two small offices, one for the business team and one for the development team. That allowed me to work with each department to properly understand the products; however, this only worked for the first two to three years before each team started to grow significantly. As the marketing and business team grew, it allowed us to expand our abilities to properly connect with our customers and obtain direct feedback from them regarding our products.

If the company had more time and budget, I would like to put together a design team to support and create a variety of projects for the company and all the patients out there. If I had more time for certain projects, I would spend more time researching and testing to make sure what I produce are what users need and not what they think they need. Furthermore, I would have liked to spend extra time creating more appealing and out of the box designs that could be used to test customer feedback but most of the time, I had short timelines to complete these projects by myself.

happy and proud
another happy jesica sitting in the middle of an event booth designs

All in all, all the projects I designed and created for the company and its products ranged from branding to graphics, visuals, and ui/ux design. These also included iconography, testing, Spanish translations, and live demos at conferences. Because I was the only designer, I was able to improve and learn new skills by either learning them myself or collaborating with colleagues from different departments.

If you are interested in more information about MoleScope and DermEngine, you can find out more about them in their respective project case studies. Click here to read about MoleScope and here to read about DermEngine click here.

Reflection

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Inventory Management System

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DermEngine™