Overview
As a designer and illustrator, there was a need for me to create a personal brand to communicate and promote myself, my skills, and my career. As someone who loves to design and work on a few freelance and volunteer projects, I realized it was time for me to create a logo and branding for myself so I could use them on presentations, photographs, illustrations, and more to promote my passion and career. With all that in mind, I designed my first personal logo during my last year at university so I could brand myself professionally at job interviews, events, and other projects.
I was proud and satisfied with my logo; however, after using it for over 5 years, I realized it wasn't representative of who I'm anymore so I decided to rebrand myself to showcase a more knowledgeable and experienced self. Not only did the logo become less meaningful, but it was also not easy to use on occasions where it required a darker background, for example. After some thought, I decided to rebrand myself and make the logo more modern, but it then made me doubt how satisfied I really was; therefore; I decided to update to a more modern and simple look.
I designed (and redesigned) my logo and branding to better represent myself as a professional designer, including my constantly improving skills and ideas. Additionally, I rebranded, restructured the content, and re-coded my online website to reflect all those changes.
Design