Overview
Italis is a company that designs, implements, and creates high-quality products, including furniture and customized areas for houses and offices. Their products range from house and kitchen furniture designs like closets, bathrooms, cupboards, to office furniture designs like cabinets, desks, and drawer units. With customers in mind, the company has a catalogue of options where consumers can choose between different designs, as well as textures, colours, and a variety of accessories.
The company was not happy with their logo and branding as it did not help customers remember them nor their business. Aside from sales, they want to boost their brand awareness and allow customers to see the high-quality products they provide. Italis needed to find a solution for them to continue growing their business, customer base, and brand awareness.
Their team attends conferences and tradeshows where there is a need for marketing collateral, freebies, and solid branding to position themselves in the market.
Aside from the need to work with someone to help redesign their logo and corporate identity, they required a creative consultant to work and guide them throughout the process of rebranding themselves. The person who created their material had no previous experience nor design knowledge and was using basic online templates for their social media and marketing collateral. The C-Suite thought it was a perfect time for me to create, assist, and teach them some design knowledge for them to elevate their online and physical presence.
I redesigned Italis’ logo, branding, and stationery to provide a more elevated and classic concept for the company to elevate their online and physical presence in the furniture industry. In addition to the logo and stationery, I created a brand style guide for them to use and follow to keep brand consistency, which helped them unify all their products and materials.
I was tasked to redesign their logo and visual branding into a modern clean logo that better represents the company. Along with that, I redesigned and created their corporate identity, marketing collaterals, and promotional materials for events and trade shows. Occasionally, I helped with other projects and was a creative consultant on graphics, web, and UI/UX design projects.
Design